The speed limit alternates several times between 40 and 50 mph for no apparent reason other than to cause motorists to inadvertently exceed the speed limit. Sunrise Beach is not taking a lesson from the neighboring town up the road — Gravois Mills. That town became notorious for issuing tickets to raise revenue. Travelers then avoided the town causing the service stations, restaurants and C-stores to go out of business.

Sunrise Beach male police officers will generally let female motorists off with a warning. However, males are ticketed for going as little as 1 to 3 miles per hour over the speed limit. Sunrise Beach is in the Lake of the Ozarks resort area and the ticketing is an effort to raise revenue from out-of-town visitors.