Becoming a known speed trap. Definitely an effort to raise revenue, primarily from out of town visitors and also those who own property and pay taxes to the city and Camden county. Speed limit used to be 50 MPH through Sunrise Beach but has been lowered to 45MPH. This is in light of significant shoulder improvements and road improvements in the area. Doesn’t make much sense. Difficult to keep speed down since steep hills abound in the area. Law enforcement often patrols in SUV’s and is adept at blending in with civilian vehicles in parking lots. What makes this speed trap even more effective is that villages before and after it usually demonstrate sensible traffic law enforcement, giving the driver a false sense of fairness.